Empowering Growth: Digital Transformation Strategies for Small Businesses
THE CHALLENGESmall business owners in Nigeria face significant challenges in adapting to an increasingly digital marketplace. Many struggle to leverage digital tools, improve their online presence, engage customers effectively, and implement strategies for sustainable growth. Addressing these needs required a focused approach to digital transformation …
Empowering Young Nigerian Entrepreneurs: Expert Advice and Mentorship for Success
THE CHALLENGEAspiring entrepreneurs in Nigeria often face significant hurdles, such as navigating complex business landscapes, avoiding costly mistakes, and establishing connections that are vital for success. Without access to experienced guidance, many struggle to launch and grow thriving businesses in a competitive and dynamic market. …
Exploratory Research Study Focusing on the Experiences of Female Entrepreneurs in Nigeria’s Service Sector.
Insightful research conducted by Adaobi, the founder of Acereal Consult This in-depth study explores the entrepreneurial journey of 11 inspiring female business owners in the Nigeria service sector, and sheds light on their unique experiences. Through semi-structured interviews, these incredible women revealed: This research underscores …
Category 1: The Nature of Gender Biases
Research Question Themes Category How do women entrepreneurs encounter gender bias within Nigeria’s service sector? Lack of trust in competence and skills, resulting in limited opportunities for advancement. Incidents of sexual harassment. Insufficient government support. Unequal pay and prevailing male supremacy. Nature of gender bias …
Category 2 : Coping Mechanisms
Research Question Themes Category How do these female entrepreneurs address gender biases in their industry? Demonstrate confidence in abilities. Strive for excellence in all tasks. Establish strong, lasting connections. Be open to compromise. Seek financial support from friends, family, and colleagues. Coping mechanisms The responses …
Category 3: Obstacles to Business Success
Research Question Themes Category How do gender biases impact female entrepreneurial performance in the service sector? Reduced clientele and mental stress. Loss of contracts and decreased revenue. Struggling to compete fairly in the service sector due to insufficient government support for women-owned businesses. Low morale …
