Exploratory Research Study Focusing on the Experiences of Female Entrepreneurs in Nigeria’s Service Sector.
Insightful research conducted by Adaobi, the founder of Acereal Consult This in-depth study explores the entrepreneurial journey of 11 inspiring female business owners in the Nigeria service sector, and sheds light on their unique experiences. Through semi-structured interviews, these incredible women revealed: This research underscores …
Category 1: The Nature of Gender Biases
Research Question Themes Category How do women entrepreneurs encounter gender bias within Nigeria’s service sector? Lack of trust in competence and skills, resulting in limited opportunities for advancement. Incidents of sexual harassment. Insufficient government support. Unequal pay and prevailing male supremacy. Nature of gender bias …
Category 2 : Coping Mechanisms
Research Question Themes Category How do these female entrepreneurs address gender biases in their industry? Demonstrate confidence in abilities. Strive for excellence in all tasks. Establish strong, lasting connections. Be open to compromise. Seek financial support from friends, family, and colleagues. Coping mechanisms The responses …
Category 3: Obstacles to Business Success
Research Question Themes Category How do gender biases impact female entrepreneurial performance in the service sector? Reduced clientele and mental stress. Loss of contracts and decreased revenue. Struggling to compete fairly in the service sector due to insufficient government support for women-owned businesses. Low morale …
Empowering Nigerian youth: Our Response to Skill Gap Problem
Unemployment has continued to be a major issue among the Nigerian youths. According to the Nigerian National Bureau of Statistics, the youth unemployment rate (ages 15-34) was 42.5% in the fourth quarter of 2020, which is significantly higher than the overall unemployment rate in Nigeria. …
